Locality Switch

Twitter’s Trending Topics is where you can see the most popular topics on Twitter at the moment, and check out the stream of tweets related it it. It all works in real time, which opens it up to a whole heap of spam.

Twitter makes is really easy to get your message in front of a large audience through these trending topics, which spammers are utterly exploiting. To get your message in there, just include the trending key words in your tweet, and you magically appear in the stream for the topic.

It’s not only the spammy messages which are annoying – it’s also those foreign language messages which appear in the streams. I don’t need to see the tweets from those speaking another language – it doesn’t help me one bit.

How can this spam be stopped? Well, it would be fairly easy to remove the foreign language tweets from the stream – just have a set of common words for each language, and if the tweet matches another language’s key words, then Twitter can hide it from my stream.

The issue of real spam would be a bit trickier to fix, but I believe it is a very doable. The first thing to do would be for Twitter to scan each tweet and see if it has a whole heap of trending topic keywords in it. These are the most obvious type of trending topic spam.

Second thing to do would be placing a little link on each Tweet in the stream of Trending Topics which says “spam”. If people click that, it flags it for moderation. Oh, and to avoid abuse of the spam button, it should be only be available to users who have been on the site for a few months.

Finally, I believe that it should take a certain amount of time of someone being a user before they can actually appear in the trending topics stream. It won’t hurt if the new members don’t get in the stream, will it?

These are a few simple ideas which I humbly present to Twitter to help remove the low quality contributions by people who feel it is necessary to spam up my tweet-box.