You need people who can write well
The title is self explanatory, I’m sure. You need people who can write well. I don’t care who you are or what you do, your existence relies on people who can write well.
Websites need people who can write well. Businesses need people who can write well. Radio stations need people who can write well. Without good written communication, you will loose customers (call them listeners, customers, whatever). Without customers, you can’t do anything.
It’s refreshing to see that FBi Radio are advertising for “Content Makers”. As always, the FBi website makes the job seem so cool and funky:
Have you ever used the internets? Do you have a computer, or know someone who does? Have you heard about Facebook.. or the new social networking phenomenon.. twitter?
If you answered YES to any of the above… then listen up!
FBI’s expanding our content team and we’re looking for writers, reviewers, bloggers, video makers, photographers & audio producers to create online & on-air content
This is great. FBi has a great brand, much of which is created through the writing style of their website and other written content. It’s kinda ironic that the phrase ” FBI’s expanding our content team” isn’t exactly grammatically correct, but that’s beside the point.
The written word is not confined to the internet or marketing material. It can come out through our airwaves – all those sponsorships, community service announcements and promos stated as written words too! You don’t want your communications to sound clunky – that’s why you need someone good to do it.
I’m sure most stations don’t have people who deal specifically with the written word. However, we all need people who fulfill this need. Let the Station Manager or Secretary get back to doing their work and stop making them do all the writing. Find someone new to do it.